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Euro Bus Expo 2008

Hall 5, The NEC Birmingham, United Kingdom 2-4 November 2010

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Exhibition Facts and Figures

EBE 2008 was an excellent show. When you stop to take a look at these numbers you will see why:

Exhibition Statistics

• Over 300 exhibitors - from 21 different countries with all available stands taken
• 10,000 plus attendees - from 51 different countries covering a diverse range of businesses from private hire to day trips, school contracts to local bus services and community transport to package tours. 51% of the visitors came from operator based organisations, while 38% came from suppliers and 8% from local authority transport departments
• Senior company positions – 25% of visitors held the highest roles possible in their organisations, for example, owner, chief executive or managing director while a further 11% held director or senior manager positions
• High levels of purchasing power – an estimated £100 million of business was written up as result of the 2008 show with 20% of visitors from companies with fleets in excess of 100 vehicles and considerable budgets at their disposal
• Wide range of purchasing responsibilities – visitors came to EBE 2008 looking to source a broad range of products and services. For example, 46% for full size buses and coaches, 43% for mini or midi buses and coaches and 37% for body or chassis equipment. A further 24% had technology products high on their shopping list - looking for IT or AV communications equipment

Exhibitor Survey

• Good quality visitors – 75% rated visitor quality as either good or very good
• Valuable source of new business – 74% met with prospective customers they did not previously know
• Important source of lead generation – 77% generated leads at the show for their sales team to follow-up
• Demonstrable commitment to the show – 90% would consider re-booking for 2010
• Effective Marketing Support – 79% rated the pre-show marketing campaign as either good or very good
• Good event management – 90% rated the pre-show organisation (booking procedures, information supplied and event manual) as either good or very good. While 93% rated the event team’s onsite organisation as either good or very good

Visitor Survey

• Valuable show – 94% gave the show an overall rating of either good or very good
• Most important things achieved at show - found new suppliers, signed a purchase order, asked for a quote and requested a sales visit
• Effective feature areas – 80% gave the Exhibitor Forums, Technology, Environment, Training & Development Zones an overall rating of either good or very good

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