Marketing

Well promoted and supported throughout Europe

A targeted message to the right people.
Euro Bus Expo is the trade event that brings together thousands of leading trade individuals from the bus, coach and accessible community. They all have the express desire to network, be informed on new products and services and ultimately do business.

One message doesn’t always fit all. Using sophisticated demographics generated from previous exhibitions, a targeted marketing campaign can ensure that the right buyer knows the right companies to visit.

Exhibitors at Euro Bus Expo 2012 will benefit from a pan European marketing programme aimed at attracting over 10,000 attendees from over 50 countries. This extensive multi-media campaign will include:

• Direct Mail – Thousands of information leaflets will be distributed to prospective visitors worldwide
  
  
• Advertising – In leading trade titles from a range of countries right across Europe
  
  
• E-Marketing – Sustained email campaign targeting 20,000 industry professionals
  
  
• Social Media – Networking with the ever increasing number of visitors using
  Facebook, Twitter and LinkedIn, giving up-to-the-minute show developments 24/7.
  
  
• Website – Search engine optimised website with over 2,000,000 hits to date
  
  
• Public Relations – A dedicated PR resource will be available to assist exhibiting
  companies to promote themselves to the numerous international trade publications and associations
  
  
• Networking – The show organisers attend or exhibit at every major international networking event in order to promote Euro Bus Expo face-to-face with key industry contacts
  
  
• Show Catalogue – 10,000 FREE catalogues to be distributed amongst the show’s visitors containing detailed information on all the exhibitors