Master Class Theatre – Programme

For today’s insights on tomorrow’s problems


Smart Drive



Euro Bus Expo’s free to attend seminar programme included presentations from technology experts and operators who addressed many of the biggest trials facing the sector.  Visitors to the Master Class Theatre, sponsored by SmartDrive Systems Ltd, heard from leading industry figures how to prepare their business for the challenges ahead, including the Bus Services Bill, Brexit, devolution and smart ticketing.

The sessions were hosted by broadcaster and journalist Dave Guest, the Master Class Theatre was a must-visit at Euro Bus Expo 2016.

Find the 2016 programme below.

Click on a speaker’s name to find out more about them.

Tuesday 1 November

11.00 – 11.30

Transport Legislation 
Lord Snape
Member of the House of Lords

12.30 – 1.20

Making partnerships work
John Birtwistle
President, Confederation of Passenger Transport, UK

Mark Fowles
MD, Nottingham City Transport

2.30 – 3.00

Life after the referendum
Steven Salmon
Director of Policy Development, Confederation of Passenger Transport, UK

Wednesday 2 November

10.30 – 11.00

Marketing your business effectively
Jeff Counsell
MD, trentbarton, UK

11.00 – 11.30

Attracting the best talent
Martijn Gilbert
CEO, Reading Buses, UK

12.00 – 12.30

Future prospects for buses & coaches in London
Leon Daniels
MD, Surface Transport, Transport for London, UK

2.00 – 2.45

Panel discussion: The role of bus and coach operators in the new devolved structures
Moderator – Lynda Waltho
Area Director for Midlands, Confederation of Passenger Transport, UK

Panel –  Linda McCord, Transport Focus, UK

Peter Bond, Director of Policy, Transport for West Midlands, UK

Peter Coates, Managing Director, National Express West Midlands, UK

Thursday 3 November

10.15 – 10.35

The Bus Services Bill
Andrew Jones, MP
Transport Minister for Buses, Department for Transport

11.00 – 11.30

Expanding the low emission bus market in the UK
Gloria Esposito
Head of Projects, Low Carbon Vehicle Partnership, UK

11.45 – 12.15

Introducing the new 12-sided £1 coin
Julie Mason
Industry Communications Manager, The Royal Mint, UK

Rhodri Ryland
Industry Liaison Manager, The Royal Mint, UK

12.30 – 1.00

Rolling out contactless payments – the journey so far
Martin Dean
Managing Director, Bus Development, The Go-Ahead Group plc

2.00 – 3.00

Accessing our cities – Park & Ride, making them work


Richard Smith
ATCO, Bath & NE Somerset Council; UK

Nicola Phillips
ATCO, Bristol City Council, UK


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