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Alex Hornby

Transdev Blazefield
Chief Executive Officer

In his role as Chief Executive at Transdev Blazefield, Alex has led a repositioning of the 500-vehicle, 1200-person business through a customer- and product-focussed strategy that is bucking the trends to deliver passenger growth. The northern-based bus operator is a keen promoter of partnerships with both public bodies and private sector organisations which has helped resolve funding gaps and bring further innovation to the industry.

Recent initiatives include the VAMOOZ crowdfunded travel app; high-specification vehicles to create ‘buses that people are proud to be seen on’ on established brands such as the 36 and Coastliner; the Cityzap interurban bus driven by a team empowered to choose the quickest route using sat-navs; and establishing Harrogate as a Low Emission Bus Town with the introduction of a pioneering fleet of 100% electric buses on the local network.

Alex is a founder member of the Young Bus Managers Network, a Fellow of the CILT and can be found regularly on Twitter @alextransdev.

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